Page 9 - 2019 Higher Education Benchmarks
P. 9
Brand vs. nonbrand cost-per-click average
Source: Thruline Marketing, proprietary client list. Periods measured January 2011-October 2018.
In 2018, overall demand for
education was up vs. the previous
year. This was driven by increases in
nonbrand demand, as brand demand
remained flat.
Brand vs. nonbrand click-through rate
2018
2017
2018
2017
Source: Thruline Marketing, proprietary client list. Periods measured January 2017-October 2017 vs. January 2018-October 2018. January 2019 9
