Page 4 - 2019 Higher Education Benchmarks
P. 4
Marketing Trends
In this section, we highlight marketing trends in device usage,
costs per click, click-through rates, spend allocation and
much more. There is no surprise in the ever-increasing focus
from education seekers on researching institutions via mobile
devices. Needless to say, optimizing everything for a solid
mobile experience continues to be critical.
Video has become the forerunner
for easily digestible and sought-
after content. But the device of
choice for viewing video content is
no longer the television. Many are
cutting the cord and choosing to
stream video content via a mobile
device. As the trend toward more
easily digestible content progresses,
it goes without saying that content
must be relevant, engaging and
easy to consume.
Awareness media has taken a bad
rap due to the struggle to measure,
and top brands are reinvesting.
4 January 2019
