Page 10 - 2019 Higher Education Benchmarks

Investment in traditional TV continues to decline. Some of this is due to cord-cutters.
However, the top 5 education advertizers are reinvesting, realizing TV’s power as
worthwhile awareness media.

Video viewing time trends by device

Note: Some amount of simultaneous usage may occur across devices
Source: Q1 2018 Nielsen Total Audience Report

Year-over-year TV spending and the top 5 education advertiser spending

10 January 2019 Source: Kantar Media January 2014-June 2018