Page 12 - 2019 Higher Education Benchmarks
P. 12

The student journey is still long and intertwined. So a solid marketing strategy
           is still to focus on social media and provide timely and relevant content.












































           Frequency of social media use in college searches






































        12          January 2019                                         Source: 2017 Social Admissions Report Chegg+ NRCUA + TARGET
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