Page 14 - 2019 Higher Education Benchmarks
P. 14

Adding a texting element to a campaign can increase conversions by 300%, but be
          careful not to overdo it.




































          Source: Thruline proprietary data 2018.







          PPL continues to be
          a strong source for
          expanding enrollment.
















                                                                                   Source: Thruline proprietary data 2018.















        14          January 2019
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