Page 15 - 2019 Higher Education Benchmarks

Overall, conversions remained relatively flat. Conversion rates in SEO have declined
due to the shift in more top-of-funnel traffic.

2017 vs. 2018 Conversion
Rate By Channel

Source: Thruline Marketing proprietary client list January 2017-June 2017 v. January 2018-June 2018

2017 vs 2018 percentage change in I-E conversion rates by
course delivery modality

Source: Thruline Marketing proprietary client list January 2017-June 2017 vs. January 2018-June 2018

January 2019 15