Page 38 - 2019 Higher Education Benchmarks

Methodology

Using the deepest, most versatile understanding of student

data and behavior in the industry, we partner with higher
education institutions to innovate every aspect of the
student experience. As a result, our partner schools are

better able to attract, connect with and graduate the
world’s most prepared students.

This report contains select information and analysis
pertaining to the higher education industry and key

benchmarks as prepared by Thruline Marketing (formerly
Keypath Education). Our proprietary dataset includes
institutions of all types and sizes, offering many degree

types, including for-profit, nonprofit, undergraduate,
graduate, continuing education, ground and online. It

does not purport to be all-inclusive or to contain all of the
information that a prospective institution may require to
develop a cohesive marketing plan.

We took a number of steps after the data collection
process to ensure the reported data is representative

of the institutional subset. Institutions were weighted
and qualified based on several characteristics within the
dataset, including inquiry volume, conversion availability

and data validity. Neither Thruline nor its respective
partners make any representation that the information is

complete or completely accurate as it relies on some self-
reported data from third parties. Thruline will not have any
liability resulting from the use of this information contained

herein or otherwise supplied.

38 January 2019