Last updated: January 18, 2018
1. YOUR INFORMATION
a. Personal Information You Give Us
Personal information is data that can be used to identify or contact a single person. We collect and may transmit personal information that you provide to us through the Site (“Your Information”). We collect Your Information only if you manually enter it into a form or field on the Site. Your Information includes, but is not limited to, your name, email address, street address, telephone number, gender, age, educational background, and educational interests. You can use the Site without providing Your Information. If you choose not to provide Your Information, you may not be able to use certain services offered on the Site.
b. Information We Collect Automatically
Whenever you interact with the Site (whether via a browser, an application, or otherwise), we automatically receive and record information from your browser. Other information collected automatically may include your IP address, the type of browser or application you are using to access the Site, and the identity of the Site page or feature you are requesting. We may use IP addresses to analyze trends, administer the Site, and gather broad demographic data for aggregate use. We may also collect information regarding the device(s) you use to access or use the Site.
We use Google Analytics to help us analyze the traffic on our Site. For more information on Google Analytics’ processing of Personal Information, please see “How Google uses data when you use our partners’ sites or apps” (https://www.google.com/policies/privacy/partners/).
We may also use “web beacons”, i.e. “web bugs” or “single–pixel” or “clear” GIFs, on the Site. Web beacons allow ad networks to provide anonymized, aggregated auditing, research, and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Because your web browser must request these advertisements and web beacons from the ad network’s servers, these companies can view, edit, or set their own cookies, just as if you had requested a web page from their website.
2. HOW WE USE AND DISCLOSE YOUR INFORMATION
a. Non-Personal Information
We may use and share non-personal, de-identified information (i.e. information that cannot be used to identify you) for any lawful business purpose without any obligation or accounting to you. For example, we can use non-personal information for developing products, services, and providing those offerings to other users and third parties. We may use your personal information to generate non-personal information (e.g., by statistically aggregating your personal information with the information of others). When we do so, we will take reasonable measures to ensure that the non-personal information is no longer personally identifiable and cannot later be used to identify you. We may also disclose non-personal, aggregate, anonymous data in a de-identified format to investors and potential partners based on information collected from users.
b. Personal Information
We may use Your Information in the following ways:
1. Your Information may be passed on to schools you have selected and agreed to be contacted by, sometimes through a third party who then passes it on to the schools. If the form you filled out was hosted as a part of our Site, we may also send you a confirmation email to acknowledge your activity on our Site.
2. The schools or their partners or vendors may contact you via email, telephone, or mail in order to fulfill your inquiry. By using our Site to send Your Information to any schools, you are giving such entities permission to contact you, regardless of whether you are a part of the National-Do-Not-Call Registry.
3. We will store Your Information in our systems and we may use it to contact you about other products or services which we believe may interest you. If we contact you at all in this manner, it will be infrequent and narrowly targeted.
3. OTHER USES OF YOUR INFORMATION
In addition to the uses described above, there are limited circumstances in which we may share Your Information with certain third parties. We may combine Your Information with information we obtain from third party sources, either online or offline, in order to deepen our understanding of how best to serve you with our Site. We may share Your Information with our subsidiaries or affiliates. Your Information may be included among transferred assets in the event that we are involved in a corporate sale, merger, reorganization, dissolution or similar event. Finally, we may disclose Your Information if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend our rights or property, (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.
4. E-MAIL COMMUNICATIONS
The e-mail address you provide during the Site registration process will be the e-mail address we will use for all Site-related communications to you. We may also send you messages via the Site. The Site may contain links or forms that can be used to contact us so you can comment, make a complaint, make suggestions, and ask questions.
If you subscribe to our email newsletter, but subsequently decide that you would like to stop receiving it, you may use the “unsubscribe” link at the bottom of each newsletter, or you may contact us at email@example.com and we will see to it that your name is removed from our email newsletter list.
5. PROTECTION OF YOUR INFORMATION
Protecting your account login credentials (i.e. your username and password) from unauthorized access is your responsibility. You may not share your login credentials with any third party. We recommend you log out after accessing your account, change your password on a periodic basis, and limit access to your computer or device and its browser. While we use commercially reasonable security measures to prevent unauthorized persons from accessing our files or tampering with the Site, we cannot guarantee that these efforts will always be successful. Your Information may be accessed and viewed by other Internet users, without your knowledge and permission, while in transit to or from us. We cannot and do not guarantee the total privacy or security of any information you transmit through the Site.
6. RETENTION OF YOUR INFORMATION; MODIFICATION
a. Correcting, Updating, Accessing, or Removing Your Information
b. Your California Privacy Rights
California law permits users that are residents of California to request the following information regarding our disclosure of Your information to third parties for those third parties’ direct marketing purposes (i) a list of certain categories of Your Information that we have disclosed to certain third parties for their direct marketing purposes during the immediately preceding calendar year; (ii) the identity of certain third parties that received Your Information from us for their direct marketing purposes during that calendar year; and (iii) examples of the products or services marketed (if we have that information). If you are a California resident and would like to make such a request, please email us at firstname.lastname@example.org.
7. THIRD-PARTY WEBSITES
a. Links to Third-Party Websites
b. Third-Party Tracking
8. DISCLOSURE OF YOUR INFORMATION THROUGH BUSINESS TRANSFERS
As we develop our business, we might sell or buy businesses or assets. In connection with a corporate sale, merger, reorganization, dissolution or similar event, we may assign or transfer this Policy and any and all of Your Information to the person or entity acquiring the applicable assets or succeeding to the applicable business. In the event of any such transaction, this Policy shall remain in full force and effect and shall be binding on you and any such successor and/or assign. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how Your Information is treated, transferred, or used.
9. USERS FROM OUTSIDE THE UNITED STATES
10. NO CHILDREN
Our Site does not knowingly collect personal information from children under the age of 13. If you are under the age of 13, please do not submit any personal information through the Site. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Policy by instructing their children never to provide personal information on this Site without their permission. Any information we receive from users we believe to be under the age of 13 will be purged from our database.
11. CONTACTING US
Thruline Marketing, Inc.
15500 W. 113th St., Suite 200
Lenexa, KS 66219