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Stay up to date on the latest higher education marketing trends, tips and tactics.

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Top Picks

Future Focus: The Future of Digital Recruitment Marketing

AMA Symposium for the Marketing of Higher Education Panel Discussion

How to Prep Your Advertising Campaigns for the 2020 Election Year

Make the Most of Spending During Increased Competition

FUTURE FOCUS: Benchmarks Mid-Year Review Takeaways

Start the New School Year Off on The Right Foot

Google’s June 2019 Core Update

What We Know About The Latest Update

Google Adds Affinity Audiences for Search

Increasing Targeting Capabilities for Ad Campaigns

Get Discovered in More Places

A New Ad Type Rolling Out in Google Discover Later This Year
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The Future of Digital Recruitment Marketing

Top takeaways and advice from the AMA Conference

State of Search Conference 2019

5 Main Takeaways to Apply to Your Higher Education Marketing Campaigns

3 Things Getting Married Taught Me About Testing in Higher Education Marketing Campaigns

Best Practices to Apply to Your Marketing Efforts

Future Focus: The Importance of Testing Your Marketing Campaigns in Higher Education

Breaking through the Competition

New Social Media Platforms Taking Generation Z by Storm

Why Marketers Need to be Paying Attention

Impression Share Bidding Options

How Google is Aiming to Replace Average Position

Future Focus: Three Areas to Focus Your Efforts to Finish the Year Out Strong

Programming, Marketing, and the Student Experience

Mary Meeker’s 2019 State of the Internet Report

Takeaways for the Online Education Space and Job Market

Google Introduces Bumper Machine

New Tool to Help Develop Custom Ad Creative

Google Gets Visual with Gallery Ads

Increasing Audience Engagement Through Visual Experience

Does Schema Markup Help PPC?

Analyzing Results from Recent Testing

Favicons and the Ever-Changing SERP

Yet Another Change to Google's Search Engine Results Page

Future Focus

What is the Future of Free Education?

My Time As A Thruline Intern

Three Things You Should Know Before Interning at Thruline

Future Focus: Workforce Education

How We Can Help Prepare the Next Generation of Skilled Workers

Fake News!

How to Ensure the Information You're Sharing is Legitimate

Google Sunsetting Average Positions in Q3 2019

What That Means for the Location of Your Ads

Future Focus

What is the Value of a Degree?

Our First Birthday As Thruline

Looking Back on Our Rebrand a Year Out

Future Focus: Education, Employment and Marketing Landscape

Four Trends to Pay Attention to in 2019