April 3, 2018 – Abilene Christian University (ACU), one of the nation’s top Christian schools, has announced a partnership with Thruline Marketing to promote and increase recruitment for their online graduate programs. A full-service marketing provider for higher educational institutions across the country, Thruline will support ACU by providing marketing strategy and support.
Thruline will work as an extension of ACU’s team to grow enrollment in their national online master’s and doctoral programs. They will help ACU improve their ability to reach the right students in the most effective, targeted way.
“ACU recognizes and embraces the evolving trends in higher education that point to market driven online programs, helping working professionals further their careers and personal development. Our goal to be a preferred educator in online education requires a strategic marketing partner that works attentively beside us to drive growth, and we are confident we have found that strategic partner in Thruline Marketing,” said Stephen Johnson, Th.D., vice president and chief administrative officer, ACU Dallas Campus. “We’re delighted to work with Thruline and look forward to the journey ahead.”
ACU has been a leading Christian school since 1906 with numerous accolades and rankings. They’ve been recognized as America’s 100 Best College Buys for 12 consecutive years, by Forbes Magazine as one of America’s Top Colleges, and by The Princeton Review as the Best in the West. As an early adapter of technology, ACU has also been recognized for innovation as an Apple Distinguished School, and ranked #2 Most Innovative in the West by US News & World Report.
“We’re proud to partner with ACU to build on their legacy and help them grow their online programs nationally,” said Thruline CEO Mike McHugh. “Melding ACU’s highly regarded reputation and history of innovation with our unparalleled industry expertise will result in a strong partnership. By working together, we’ll increase awareness of ACU’s quality programs, and help more people improve their lives through career success. We’re excited to help ACU achieve their mission of preparing students for service and leadership in their communities and throughout the world.”
