The adult enrollment environment is particularly challenging right now. Unemployment is at the lowest rate since 2000, the value relative to the cost of education is in question, and the competition for online students continues to skyrocket. Additionally, about 27% of private sector employees switched jobs this year, reflecting the health of the job market. With plenty of options, employees are seeking education that will enhance their skills to advance in their existing company or help them find new jobs.

We’re at an exciting juncture where career preparation and job attainment, along with employer’s needs are converging. Thruline’s assessment shows that students aren’t clear about what education, certification or credentials they need to obtain jobs that suit them, and educators have room for improvement in preparing them for the real work world. Occupations requiring more education and training are on the rise, meaning that workers will need to continually be trained and evolve their skills. This means there is fantastic opportunity for institutions to provide solutions for prospective students. Schools need to create and market programs that prepare students with the skills they need to meet the demands of the workplace.

For the most effective alignment of programs and occupational outcomes consider the following:

• What is the current student demand for programs tied to educational outcomes?
• How many competitors are offering the program, and what is the breakdown of market share?
• What is the educational attainment/skills needed for the occupation?
• What is the current consumer demand for occupations?

Join us March 29 for the Webinar
Want to know more? Join me and Chief Marketing Officer Tracy Kreikemeier for the live webinar when we’ll guide you through the Benchmarks. Let us know what questions you have when you register.

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Katie Tomlinson, Director of Analytics

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